The increase in women fans is definitely part of this. Overall, Formula 1 has seen a massive increase of passionate fans from 12% in 2017 to 34% in 2021. There’s no telling how high this could go. The female demographic as a percentage of overall viewers has grown a solid 2% every year, from 10% to 18.3%, pretty much doubling in 4 years. Though men dominate the Formula 1 sport itself, women are getting into it too. Formula 1 knows they have a lot of younger people watching them, as four-in-ten men ages 18 to 29 (43%) have traded, invested, or used crypto – and crypto is a major sponsor of the sport. The average Formula 1 fan is 32, which is fairly young to begin with, but Formula 1 has clearly been targeted Gen Z recently, which has been pushing this number down. So it might seem difficult to try to describe its demographic in further detail, but there are ways we can learn more.

As many as 2.69 million fans attended races in-person throughout 2021.įormula 1, in other words, in not an obscure sport. Who are Formula 1 fans?Ī total of 445 million people can call themselves Formula 1 fans, as that is the number of people who watched it on TV in the last 12 months. This is $35 million more than the annual spending from all tobacco companies. Crypto is even more lucrative for Formula 1 than smoking, as crypto company, Bybit, reported an insane $150 million partnership with one of the top 3 teams in Formula 1 – Red Bull. As many as 8 out of 10 teams this year have a cryptocurrency sponsor. You know what else is a big sponsor in Formula 1 these days? Cryptocurrency. But even as recently as 2020, Formula 1 saw total annual revenue from tobacco companies tally up to $115 million. This is for the better, since we are all familiar with the dangers of tobacco use. In particular, it tells you what companies really need to brand themselves as “cool.” Because what’s cooler than having your name on a race car?įor a long time, the tobacco industry had the most sponsorships in Formula 1, but that trend is starting to fade.

The kind of sponsors that end up on the cars say a lot about what matters to society at that moment. Sponsorships are an integral part of Formula 1. This bad boy can fit so many sponsors *slaps car*

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