Sales of in-game content play a major part in the business success of The Sims 3 Store. The majority of players are between 16 and 34 years of age. The Sims 3 is played by a broad audience, with 55% of players being female. Game content purchases are made by redeeming SimPoints, which are sold in bundles of $5, $10, $20 or $40. The Sims 3 allows for infinite possibilities to design the interior and exterior of the Sims’ surroundings using the Create a Style feature.Īn extension of the game, The Sims 3 Store, lets players customize their Sims’ worlds even more by offering a wide selection of exclusive in-game content, or virtual goods (such as hairstyles, furniture and room accessories, and clothing ).

With Create a Sim, players can create a limitless number of truly unique Sims. Players select from dozens of personality traits such as brave, artistic, kleptomaniac, clumsy, paranoid and romantic. The powerful Create a Sim tool allows players to create Sims that are more realistic than ever. In The Sims 3 players create lifelike Sims with a unique personality and take them anywhere in the neighborhood.

The Sims 3, the next generation of the global cultural phenomenon and best-selling PC franchise of all time, launched in June 2009 to 60 countries in over 22 languages. Since its initial release in 2000, these strategic life-simulation games have sold more than 125 million copies worldwide, won countless awards and has redefined the “open-ended” gameplay style. The Sims is one of the best-selling computer game franchises in history. Discover how EA’s The Sims™ 3, a life-simulation computer game, used conversion rate optimization testing to identify the most compelling offer and boost game registrations by 128%! The client: The Sims 3

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